Hello
Yesterday we covered on page optimization, and mentioned how some people are too aggressive with keyword density. Of course copy that is dense with keywords likely sounds dense, and will not convert site visitors into buyers. But some automated content generation programs create content that is better than some page copy that people write.
Some major corporations, like Thomson Financial, publicly admit that they generate news reports using robots to write the content. http://www.wired.com/culture/lifestyle/commentary/imomus/2006/08/71654
The cost of creating content for the sake of it has dropped to ~ $0. In a market dominated by outsourcing and automated content generation, a search engine has to look beyond what we say about ourselves if they want to stay relevant.
Part of what allowed Google to grow so influential so fast is that they use elegant link analysis in their relevancy algorithms. If another site links to you saying that your site is about "Chicago dentists" then that link is interpreted as a vote of trust for your site for "Chicago dentists" and closely related topics.
Not all votes are counted equally. The more quality websites that link at a given website, the more that website is trusted when it links out to other websites. PageRank is designed such that links from the homepage of a leading university is trusted more than a link from a low quality website that links to other low quality websites.
Search engines only trust us if others trust us too. Search engines follow people.
Tomorrow we will focus on link building strategies
Wednesday, January 7, 2009
What About Your Keywords?
Dear Friend,
Google AdWords can be awfully intimidating (and also very costly)
to those looking to get started . Especially considering the amount of
competition nowadays and how "unfriendly" towards marketers
Google has become...
Literally, million dollar company who was just the day before
celebrating their success can be out on the street because Google
decided to "slap" them.I remember my first experience with Google AdWords. And let
me tell ya, it wasn't a good one. Rather than attracting customers
and making a killing, I was being bled dry... by Google. Since then I have painstakingly learned the mistakes I made, which
I found to be very common among beginners.
Google AdWords can be awfully intimidating (and also very costly)
to those looking to get started . Especially considering the amount of
competition nowadays and how "unfriendly" towards marketers
Google has become...
Literally, million dollar company who was just the day before
celebrating their success can be out on the street because Google
decided to "slap" them.I remember my first experience with Google AdWords. And let
me tell ya, it wasn't a good one. Rather than attracting customers
and making a killing, I was being bled dry... by Google. Since then I have painstakingly learned the mistakes I made, which
I found to be very common among beginners.
Keyword Research Strategies
Hello
Yesterday we discussed the precise targeting offered by keywords. But even if a keyword is valuable, it might not be valuable for your business. For example, if you are a dentist in Chicago, it is not worth the effort to try to rank for the word dentist. Why? 99% of the people searching for that phrase do not live near Chicago, and are irrelevant prospects. What you would want to rank for, if you were a Chicago dentist, would be things like- Chicago dentist- Chicago dentists- dentist in Chicago
Even within a niche like dental work, there are more specific types of dentists people search for, like implant dentist and cosmetic dentist. If you offer these types of services you would want to rank for keywords like- Chicago implant dentist- cosmetic dentist in Chicago- etc.
There is a wide array of keyword tools on the market. http://tools.seobook.com/keyword-tools/Most of them have a free version which works well.
My favorite keyword tool is the SEO Book keyword tool - it is fast and free, powered by Wordtracker, and allows you to export your keyword data.http://tools.seobook.com/keyword-tools/seobook/Every keyword tool has some data errors or anomalies. Don't expect the tools to give you exact numbers, just rough ranges.
You can also look at emails from customers or customer questions as potential keywords. Anything people would likely search for to want to buy your services is a potential keyword.
After you get a list of keywords start grouping related keywords together. - You should be able to target related phrases like Chicago dentist and dentist in Chicago using a single page. - Chicago cosmetic dental work is a different concept, sold to a different audience. You should create a separate page targeting that that term and why prospects would want to buy that service.- If you have Microsoft excel you can start aligning keywords and related modifiers with your URLs, like so http://training.seobook.com/bonuses/startups.xls
Tomorrow we cover using PPC ads to discover the value of different keywords to our business.
Cheers,Aaron Wall
PS: This article offers more background advice on keyword researchhttp://training.seobook.com/keyword-research-suggestion-tips
PPS: Have SEO questions? Want to learn how to make your website more profitable? Join the #1 online SEO community & SEO training program todayHere is your link to fast-track ranking success: http://www.seobook.com/4973.html
Yesterday we discussed the precise targeting offered by keywords. But even if a keyword is valuable, it might not be valuable for your business. For example, if you are a dentist in Chicago, it is not worth the effort to try to rank for the word dentist. Why? 99% of the people searching for that phrase do not live near Chicago, and are irrelevant prospects. What you would want to rank for, if you were a Chicago dentist, would be things like- Chicago dentist- Chicago dentists- dentist in Chicago
Even within a niche like dental work, there are more specific types of dentists people search for, like implant dentist and cosmetic dentist. If you offer these types of services you would want to rank for keywords like- Chicago implant dentist- cosmetic dentist in Chicago- etc.
There is a wide array of keyword tools on the market. http://tools.seobook.com/keyword-tools/Most of them have a free version which works well.
My favorite keyword tool is the SEO Book keyword tool - it is fast and free, powered by Wordtracker, and allows you to export your keyword data.http://tools.seobook.com/keyword-tools/seobook/Every keyword tool has some data errors or anomalies. Don't expect the tools to give you exact numbers, just rough ranges.
You can also look at emails from customers or customer questions as potential keywords. Anything people would likely search for to want to buy your services is a potential keyword.
After you get a list of keywords start grouping related keywords together. - You should be able to target related phrases like Chicago dentist and dentist in Chicago using a single page. - Chicago cosmetic dental work is a different concept, sold to a different audience. You should create a separate page targeting that that term and why prospects would want to buy that service.- If you have Microsoft excel you can start aligning keywords and related modifiers with your URLs, like so http://training.seobook.com/bonuses/startups.xls
Tomorrow we cover using PPC ads to discover the value of different keywords to our business.
Cheers,Aaron Wall
PS: This article offers more background advice on keyword researchhttp://training.seobook.com/keyword-research-suggestion-tips
PPS: Have SEO questions? Want to learn how to make your website more profitable? Join the #1 online SEO community & SEO training program todayHere is your link to fast-track ranking success: http://www.seobook.com/4973.html
It All Started With a Keyword
Hello
Have you ever wondered why Google is worth hundreds of billions of dollars? Or why a single click from Google can go for as high as $50? The reason is the precise targeting offered by search engine marketing.
Most ads try to club you over the head and beat you into submission. Search engine marketing is a completely different form of advertising because rather than trying to tell you what to do, the searcher requests to see the ads and views them as relevant to their wants, needs, and goals. Advertisers bid to show up where they are relevant. If they bid for irrelevant keywords they lose money on every click.
Would you rather hunt for customers, or make yourself available to customers hunting for you?
You can view how much Google's estimate of keyword value using this tool
https://adwords.google.com/select/TrafficEstimatorSandbox
For example, here is the estimated value for credit cards
https://adwords.google.com/select/TrafficEstimatorSandbox?save=save&keywords=credit%20cards¤cy=USD&language=en
Enter some of your keywords here and see what Google thinks they are worth.
https://adwords.google.com/select/TrafficEstimatorSandbox
Tomorrow we cover keyword research and discovery.
Cheers,
Aaron Wall
PS: This article offers more background on why search is so powerful
http://training.seobook.com/why-search-such-powerful-marketing-channel
PPS: Have SEO questions? Want to learn how to make your website more profitable? Join the #1 online SEO community & SEO training program todayHere is your link to fast-track ranking success: http://www.seobook.com/4973.html
Have you ever wondered why Google is worth hundreds of billions of dollars? Or why a single click from Google can go for as high as $50? The reason is the precise targeting offered by search engine marketing.
Most ads try to club you over the head and beat you into submission. Search engine marketing is a completely different form of advertising because rather than trying to tell you what to do, the searcher requests to see the ads and views them as relevant to their wants, needs, and goals. Advertisers bid to show up where they are relevant. If they bid for irrelevant keywords they lose money on every click.
Would you rather hunt for customers, or make yourself available to customers hunting for you?
You can view how much Google's estimate of keyword value using this tool
https://adwords.google.com/select/TrafficEstimatorSandbox
For example, here is the estimated value for credit cards
https://adwords.google.com/select/TrafficEstimatorSandbox?save=save&keywords=credit%20cards¤cy=USD&language=en
Enter some of your keywords here and see what Google thinks they are worth.
https://adwords.google.com/select/TrafficEstimatorSandbox
Tomorrow we cover keyword research and discovery.
Cheers,
Aaron Wall
PS: This article offers more background on why search is so powerful
http://training.seobook.com/why-search-such-powerful-marketing-channel
PPS: Have SEO questions? Want to learn how to make your website more profitable? Join the #1 online SEO community & SEO training program todayHere is your link to fast-track ranking success: http://www.seobook.com/4973.html
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